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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumLowMedium
Timedifferent
20–45 minWochen bis Monate je Goal1-5 Tage1-5 Tage
Participantsdifferent
Small cross-functional group3-10NutzertrafficNutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Risk list, Mitigation plan, Assumption logGoals, Idea bank, Step-project list, Tasks, Learning reportsInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
RiskDecisionFailurePlanning
RoadmapOutcomesPlanningExperiments
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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