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| Criterion |  Decision Making Pre-Mortem |  Product Strategy GIST Planning |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 20–45 min | Wochen bis Monate je Goal | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | Small cross-functional group | 3-10 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Goals, Idea bank, Step-project list, Tasks, Learning reports | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | RiskDecisionFailurePlanning | RoadmapOutcomesPlanningExperiments | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |