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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowMediumLowLow
Timedifferent
20–45 min1-3 h1-5 Tage45-90 min
Participantsdifferent
Small cross-functional group1-5Nutzertraffic2-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Risk list, Mitigation plan, Assumption logFunnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
RiskDecisionFailurePlanning
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
AssumptionsRiskDecisionDiscovery
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