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| Criterion |  Decision Making Pre-Mortem |  Growth Funnel Analysis |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 20–45 min | 1-3 h | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | Small cross-functional group | 1-5 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Async | Async | Async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | RiskDecisionFailurePlanning | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |