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| Criterion |  Decision Making Pre-Mortem |  Growth A/B Testing |  Business Strategy Value Chain Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 20–45 min | 1-4 Wochen | Half day | 1-5 Tage |
Participantsdifferent | Small cross-functional group | 1-6 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary | Value Chain Map, Lever List | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation | StrategyBusiness modelDiagnosisAnalysis | ValidationExperimentsDemandGrowth |