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| Criterion |  Decision Making Pre-Mortem |  Growth A/B Testing |  Innovation Rapid Ideation |  Innovation Crazy 8s |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 20–45 min | 1-4 Wochen | 5-20 min | 8-15 min |
Participantsdifferent | Small cross-functional group | 1-6 | 1-20 | 1-10 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary | Ideenpool, Roh-Shortlist, Cluster | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationDivergenceSpeed | BrainstormingSketchingSpeedDivergenceDesign sprint |