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Criterion
Paper illustration of a Polarity Map with two poles and four quadrants
Systems Thinking
Polarity Mapping
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Polarity Mapping makes tensions between two opposing poles tangible, such as standardization and adaptation or control and autonomy. The method guards against making apparent either-or decisions prematurely.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-2 h45-90 min1-4 Wochen1-5 Tage
Participantsdifferent
3-123-81-6Nutzertraffic
Formatdifferent
WorkshopWorkshopAsyncAsync
Outputdifferent
Polarity Map, Warning Signs, Balance ActionsImpact Map, Outcome Hypotheses, Delivery OptionsExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
Systems thinkingTradeoffsLeadership
OutcomesStrategyBehaviorPlanning
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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