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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy Three Horizons |  Business Strategy Value Chain Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | Halbtags-Workshop, dann iterativ | Half day | 30-60 min |
Participantsdifferent | 2-10 | 3-12 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Chain Map, Lever List | SWOT matrix, Strategic options, Action list |
Tags1 shared | StrategyMarketAnalysis | StrategyInnovationPortfolioForesight | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisMarketPositioning |