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| Criterion |  Business Strategy PESTLE Analysis |  Product Discovery Test Card |  Product Discovery Fake Door Test |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 20-35 min | 1-5 Tage | 60-90 min |
Participantsdifferent | 2-10 | 1-5 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | StrategyMarketAnalysis | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |