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| Criterion |  Business Strategy PESTLE Analysis |  Product Discovery Test Card |  Product Strategy DIBB |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 20-35 min | 1-2 h | 30-60 min |
Participantsdifferent | 2-10 | 1-5 | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Test Card with a pre-set threshold | DIBB document, Belief list, Bet list, Learning report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | StrategyMarketAnalysis | ExperimentsValidationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |