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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h20-35 min45-60 min1-2 h
Participantsdifferent
2-101-52-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsTest Card with a pre-set thresholdAssumption map, Test backlog, Risk rankingDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
StrategyMarketAnalysis
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskExperimentsValidation
StrategyDecisionAssumptionsHypothesis
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