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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Decision Making Trade-off Analysis |  Business Strategy TOWS Matrix |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30-60 min | 45-120 min | 1-2 h |
Participantsdifferent | 2-10 | 3-12 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | TradeoffsDecisionCriteriaOptions | StrategyAnalysisOptions |