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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Innovation Design Thinking |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-3 h | 30-60 min | 1 Tag bis mehrere Wochen | 1-2 h |
Participantsdifferent | 2-10 | 3-12 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | Problem Statement, Prototype, Test Learnings | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | InnovationPrototypeResearch | Business modelStrategyValueInnovation |