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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-3 h | 30-60 min | 1-4 Wochen | 45-60 min |
Participantsdifferent | 2-10 | 3-12 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |