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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 h20–45 min1-2 h30-60 min
Participantsdifferent
2-10Small cross-functional group2-83-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsRisk list, Mitigation plan, Assumption logDIBB document, Belief list, Bet list, Learning reportSWOT matrix, Strategic options, Action list
Tagsno overlap
StrategyMarketAnalysis
RiskDecisionFailurePlanning
StrategyDecisionAssumptionsHypothesis
StrategyAnalysisMarketPositioning
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