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| Criterion |  Business Strategy PESTLE Analysis |  Product Discovery Opportunity Solution Tree |  Business Strategy SWOT Analysis |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 30-60 min | 30-60 min |
Participantsdifferent | 2-10 | 2-6 | 3-12 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Opportunity Solution Tree, Experiment Backlog, Learning Log | SWOT matrix, Strategic options, Action list | Completed Experiment Canvas, Success Metric |
Tagsno overlap | StrategyMarketAnalysis | DiscoveryOutcomesExperimentsOpportunity | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryHypothesis |