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| Criterion | ![]() Business Strategy PESTLE Analysis | ![]() UX Design Lean UX Canvas | ![]() Product Strategy Impact Mapping | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 2-3 h | 45-90 min | 1-2 h |
Participantsdifferent | 2-10 | 3-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Completed Lean UX Canvas, Hypothesis list, First experiment | Impact Map, Outcome Hypotheses, Delivery Options | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | StrategyMarketAnalysis | CanvasHypothesisOutcomesDiscovery | OutcomesStrategyBehaviorPlanning | StrategyDecisionAssumptionsHypothesis |



