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| Criterion |  Business Strategy PESTLE Analysis |  Innovation Lean Startup |  Business Strategy SWOT Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | Wochen bis Monate je Lernzyklus | 30-60 min | 1-3 h |
Participantsdifferent | 2-10 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | SWOT matrix, Strategic options, Action list | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | StrategyMarketAnalysis | LeanStartupValidationMVP | StrategyAnalysisMarketPositioning | StrategyAnalysisPlanning |