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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 hWochen bis Monate je Lernzyklus45-90 minHalf day
Participantsdifferent
2-102-81-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsHypothesis list, MVPs, Learning reports, Pivot or persevere decisionLean Canvas, Core Assumptions, Experiment BacklogValue Chain Map, Lever List
Tagsno overlap
StrategyMarketAnalysis
LeanStartupValidationMVP
StartupLeanAssumptionsBusiness model
StrategyBusiness modelDiagnosisAnalysis
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