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| Criterion |  Business Strategy PESTLE Analysis |  Product Strategy Impact Mapping |  Facilitation Stakeholder Salience Model |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 60-90 min | 1-3 h |
Participantsdifferent | 2-10 | 3-8 | 3-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Impact Map, Outcome Hypotheses, Delivery Options | Salience Diagram, Strategy per Class | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | StrategyMarketAnalysis | OutcomesStrategyBehaviorPlanning | StakeholdersFacilitationAlignmentGovernance | StrategyAnalysisPlanning |