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| Criterion |  Business Strategy PESTLE Analysis |  Product Strategy Impact Mapping |  Engineering Goal Question Metric |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 90-180 min | 1-2 h Setup |
Participantsdifferent | 2-10 | 3-8 | 3-6 | 2-20 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Impact Map, Outcome Hypotheses, Delivery Options | GQM Table, Metric Profiles | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyMarketAnalysis | OutcomesStrategyBehaviorPlanning | MetricsMeasurementEngineeringAlignment | GoalsAlignmentOutcomesMeasurement |