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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h45-90 min60-120 min30-60 min
Participantsdifferent
2-103-83-83-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsImpact Map, Outcome Hypotheses, Delivery OptionsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogSWOT matrix, Strategic options, Action list
Tagsno overlap
StrategyMarketAnalysis
OutcomesStrategyBehaviorPlanning
GrowthRetentionConversion
StrategyAnalysisMarketPositioning
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