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| Criterion |  Business Strategy PESTLE Analysis |  UX Research Card Sorting |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 20-45 min | 45-90 min |
Participantsdifferent | 2-10 | Based on research question | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Content groups, Label set, IA hypotheses | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyMarketAnalysis | Information architectureNavigationStructure | GrowthStrategyMarketPortfolio |
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