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| Criterion |  Business Strategy PESTLE Analysis |  Product Discovery Assumption Mapping |  Business Strategy SWOT Analysis |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 45-60 min | 30-60 min | 45-90 min |
Participantsdifferent | 2-10 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Assumption map, Test backlog, Risk ranking | SWOT matrix, Strategic options, Action list | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | StrategyMarketAnalysis | AssumptionsRiskExperimentsValidation | StrategyAnalysisMarketPositioning | AssumptionsRiskDecisionDiscovery |