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| Criterion |  Decision Making PERT Estimation |  Growth Hooked Model |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 15-45 min | Multiple workshops over several weeks | 30-60 min | 20-35 min |
Participantsdifferent | 1-8 | 2-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | PERT Estimate, Expected Value, Risk Notes | Hooked loop, Trigger map, Reward design, Ethics check | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | EstimationUncertaintyRisk | GrowthBehaviorRetention | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |