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| Criterion |  Decision Making PERT Estimation |  Growth Hooked Model |  Decision Making Assumption Surfacing |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 15-45 min | Multiple workshops over several weeks | 45-90 min | 60-120 min |
Participantsdifferent | 1-8 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | PERT Estimate, Expected Value, Risk Notes | Hooked loop, Trigger map, Reward design, Ethics check | Assumption List, Critical Assumptions, Learning Plan | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | EstimationUncertaintyRisk | GrowthBehaviorRetention | AssumptionsRiskDecisionDiscovery | GrowthRetentionConversion |