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Criterion
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLowLow
Timedifferent
15-45 min60-120 min45-90 min1-2 h
Participantsdifferent
1-83-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
PERT Estimate, Expected Value, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
EstimationUncertaintyRisk
GrowthRetentionConversion
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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