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| Criterion |  UX Research Personas |  UX Research User Interviews |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 20-35 min | 30-60 min |
Participantsdifferent | Internes Team | 1 participant per interview | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |