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| Criterion |  UX Research Personas |  UX Research User Interviews |  Innovation Starbursting |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 30-60 min | 45-90 min |
Participantsdifferent | Internes Team | 1 participant per interview | 3-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Star-Shaped Question Map, Question List, Assumption List | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | BrainstormingIdeationWorkshopDiscovery | BrainstormingIdeationCreativityDivergenceWorkshop |