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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumLowHighHigh
Timedifferent
1-3 Tage30–60 min per interviewHalf day2-4 h
Participantsdifferent
Internes Team1 participant per interview3-123-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight SummaryLeverage Map, Action StrategyFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
Systems thinkingChangeStrategy
Theory of ConstraintsSystems thinkingChange
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