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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 Tage30–60 min per interviewHalf day30–60 min
Participantsdifferent
Internes Team1 participant per interview3-124-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight SummaryLeverage Map, Action StrategyEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
Systems thinkingChangeStrategy
SynthesisQualitativeWorkshop
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