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| Criterion |  UX Research Personas |  UX Research User Interviews |  UX Design Lean UX Canvas |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Tage | 30–60 min per interview | 2-3 h | 1-3 h |
Participantsdifferent | Internes Team | 1 participant per interview | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Completed Lean UX Canvas, Hypothesis list, First experiment | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | CanvasHypothesisOutcomesDiscovery | JourneyCustomerService designCanvas |