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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
MediumLowHighHigh
Timedifferent
1-3 Tage30–60 min per interview1-5 TageHalf day
Participantsdifferent
Internes Team1 participant per interview4-123-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight SummaryLogic Model, Change Objectives, Intervention Components, Evaluation PlanLeverage Map, Action Strategy
Tagsno overlap
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
ChangeSystems thinkingCapability
Systems thinkingChangeStrategy
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