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| Criterion |  UX Research Personas |  UX Research User Interviews |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 30-60 min |
Participantsdifferent | Internes Team | 1 participant per interview | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Counter Metric List, Guardrail Definitions |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | MetricsMeasurementStrategyExperiments |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
