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| Criterion |  UX Research Personas |  UX Research User Interviews |  Architecture Architecture Decision Record |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 Tage | 30–60 min per interview | 15-45 min | 30-60 min je Interview |
Participantsdifferent | Internes Team | 1 participant per interview | 1-3 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | ADR File, Decision Log, Rationale | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | ArchitectureRationaleDocumentationGovernance | DiscoveryInterviewsOpportunityCustomer |