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| Criterion |  UX Research Personas |  UX Research User Interviews |  Operations A3 Problem Solving |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 45-90 min | 30–60 min |
Participantsdifferent | Internes Team | 1 participant per interview | 2-5 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | A3 Report, Action Plan, Root Cause Analysis | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | LeanProblem solvingCoachingOperations | SynthesisQualitativeWorkshop |