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| Criterion |  UX Research Personas |  Operations Time Blocking |  UX Research Empathy Mapping |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With a calendar that grows on request, the method makes available time explicit again. It combines appointments, focus work, and buffer into a more realistic day structure. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 15-30 min Planung, laufend | 30–60 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 1 | 4-8 | 1 participant per interview |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Blocked Calendar, Capacity View, Focus Plan | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | PlanningTime managementFocus | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery |