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| Criterion |  UX Research Personas |  UX Research Surveys |  UX Research Usability Testing |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 Tage | 3-14 Tage | 1-2 h je Session | 4-5 Tage |
Participantsdifferent | Internes Team | 50+ | Based on research question | 5-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Survey Results, Charts, Segment Insights | Usability Issues, Severity List, Recommendations | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ResearchCustomerSynthesis | QuantitativeResearchValidation | ValidationUXPrototype | Design sprintPrototypeValidationInnovation |