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| Criterion |  UX Research Personas |  Product Discovery Solution Interview |  UX Research User Interviews |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | Internes Team | 5-10 Interviews | 1 participant per interview | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Solution Feedback, Objection List, Validation Notes | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | ResearchCustomerSynthesis | ValidationInterviewsPrototype | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation |