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| Criterion |  UX Research Personas |  Product Discovery Solution Interview |  UX Research Surveys |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 3-14 Tage | 4-5 Tage |
Participantsdifferent | Internes Team | 5-10 Interviews | 50+ | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Solution Feedback, Objection List, Validation Notes | Survey Results, Charts, Segment Insights | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ResearchCustomerSynthesis | ValidationInterviewsPrototype | QuantitativeResearchValidation | Design sprintPrototypeValidationInnovation |