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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Tage30-60 min je Interview60-120 min30-60 min je Interview
Participantsdifferent
Internes Team5-10 Interviews3-65-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesSolution Feedback, Objection List, Validation NotesOpportunity Score Table, Top OutcomesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
ResearchCustomerSynthesis
ValidationInterviewsPrototype
PrioritizationDiscoveryOutcomesNeeds
DiscoveryInterviewsValidation
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