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| Criterion |  UX Research Personas |  Product Discovery Smoke Test |  Knowledge Modeling Concept Mapping |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Tage | 1-5 Tage | 1-2 h | 1-5 Tage |
Participantsdifferent | Internes Team | Nutzertraffic | 1-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interest Metrics, Conversion Signal, Learning Note | Concept Map, Relationship Labels, Knowledge Gaps | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ResearchCustomerSynthesis | ValidationExperimentsDemandGrowth | KnowledgeConceptsMappingSensemaking | ValidationExperimentsDemandDiscovery |