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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 Tage0.5-2 Tage1-3 h1-2 h
Participantsdifferent
Internes Team6-125-304-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesService Blueprint, Fail Points, Ownership MapConsensus Clusters, Theme Titles, Priority AreasAlignment Map, Open Issues, Decision Questions
Tagsno overlap
ResearchCustomerSynthesis
Service designOperationsJourneyBlueprint
FacilitationConsensusWorkshopAlignment
AlignmentStakeholdersStrategyFacilitation
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