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| Criterion |  UX Research Personas |  UX Design Service Blueprinting |  Architecture Architecture Inception Canvas |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 Tage | 0.5-2 Tage | 1-2 h | 1-3 h |
Participantsdifferent | Internes Team | 6-12 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Service Blueprint, Fail Points, Ownership Map | Inception Canvas, Risks, Goal List, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ResearchCustomerSynthesis | Service designOperationsJourneyBlueprint | AlignmentArchitectureCanvas | JourneyCustomerService designCanvas |