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| Criterion |  UX Research Personas |  UX Design Service Blueprinting |  Operations ABC Analysis |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 Tage | 0.5-2 Tage | 30-60 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 6-12 | 1-5 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Service Blueprint, Fail Points, Ownership Map | ABC Classification, Focus Rules, Control List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | Service designOperationsJourneyBlueprint | PrioritizationOperationsPortfolio | QualitativeResearchCustomerDiscovery |