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| Criterion |  UX Research Personas |  Decision Making RAPID |  UX Research User Interviews |  Decision Making DACI |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 45-90 min | 30–60 min per interview | 30-60 min |
Participantsdifferent | Internes Team | 3-12 | 1 participant per interview | 2-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | RAPID Role Map, Recommendation, Decision Log | Interview Notes, Themes, Insight Summary | DACI Matrix, Decision Owner, Decision Log |
Tagsno overlap | ResearchCustomerSynthesis | DecisionRolesGovernance | QualitativeResearchCustomerDiscovery | DecisionRolesGovernanceAlignment |