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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Quality Attribute Workshop workspace showing the question, observations, and next decision.
Architecture
Quality Attribute Workshop
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.A Quality Attribute Workshop translates quality requirements into concrete scenarios and architecture impulses. The method brings product, engineering, and operations to the same view of desired properties.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Tage2-4 h30–60 min per interview30-60 min je Interview
Participantsdifferent
Internes Team5-151 participant per interview5-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesQuality Scenarios, Priority List, Architecture ConcernsInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ResearchCustomerSynthesis
RequirementsArchitectureWorkshop
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
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