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| Criterion |  UX Research Personas |  Architecture Quality Attribute Workshop |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | A Quality Attribute Workshop translates quality requirements into concrete scenarios and architecture impulses. The method brings product, engineering, and operations to the same view of desired properties. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 2-4 h | 1-3 Wochen | 30–60 min |
Participantsdifferent | Internes Team | 5-15 | 5-12 Interviews | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Quality Scenarios, Priority List, Architecture Concerns | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | RequirementsArchitectureWorkshop | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop |