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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Tage1-2 h60–90 min60-90 min
Participantsdifferent
Internes Team2-82-83-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsStakeholder Map, Engagement Plan, Risk NotesSalience Diagram, Strategy per Class
Tagsno overlap
ResearchCustomerSynthesis
VisionCanvasStrategyAlignment
StakeholdersAlignmentFacilitationChange
StakeholdersFacilitationAlignmentGovernance
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