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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Tage1-3 h30–60 min per interview20-45 min
Participantsdifferent
Internes Team3-101 participant per interview3-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesProcess Map, Handoff List, Improvement BacklogInterview Notes, Themes, Insight SummaryLessons learned, Action items, Event summary
Tagsno overlap
ResearchCustomerSynthesis
ProcessOperationsImprovement
QualitativeResearchCustomerDiscovery
LearningOperationsImprovement
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